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2004
Our good name.
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2006
Maxed out for the kids.
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More to love.
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Keeping it simple.
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2007
A sweet victory.
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Thoroughly modern matzo.
Our good name.
August 2004 - the company changes its name from the B. Manischewitz Company, LLC to R.A.B Food Group, LLC.
Maxed out for the kids.
April 2006 - Magic Max is introduced as the face of a new line of children's products.
More to love.
May 2006 - Manischewitz acquires the 136-year old Rokeach brand, whose holdings include Mother's, Mrs. Adler's and Mishpacha.
Keeping it simple.
2006 - The company introduces a new campaign slogan: "Simply Manischewitz".
A sweet victory.
February - 2007 Candace McMenamin, with her Sweet Potato Encrusted Chicken, is named the first ever Simply Manischewitz Cook-Off Winner.
Thoroughly modern matzo.
October 2007 - Manischewitz matzo production moves from Jersey City, New Jersey, to a state of the art facility in Newark, New Jersey. This facility makes enough matzos annually to reach from New York to Israel and back if it were lined up end to end.
